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Global Comms & Corp Marketing
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19000GS0 Requisition #
Careers that Change Lives
 
The mission of the PATIENT EXPERIENCE MARKETING AND STRATEGY TEAM is to design and implement a patient journey that:
  • creates the right patient trust to fuel increased customer satisfaction
  • builds a huge differentiator wrapped around our innovative therapy offerings
  • focusses on onboarding and loyalty strategies for patients on our therapies in order to maximize their therapy results 
The current scope of this role is the creation and maintenance of patient content resources related to their Medtronic Diabetes devices or to their life with diabetes in different online and offline channels, contributing to a great engaging and personalized experience that helps patients improve their outcomes and make them loyal customers or even brand advocates. 
 
A Day in the Life
  • Defines content needs for the targeted audiences in the various content streams, calendars and strategies to shape stakeholder perception and drive business results.
  • Serves as in house "journalist" or "content creator". 
    • Looks for, produces and/or adapts high quality and relevant online and offline content packages comprised of written material, video, social, digital, infographic and other creative vehicles to tell relevant stories mainly to existing Medtronic Diabetes patients and their caregivers.  
    • Monitors new content, trending news stories and key audience discussions inside and outside Medtronic to find opportunities to keep engaging patients. 
    • Adapts content to fit the channel and the target audience (therapy maturity, age,…)
  • Organizes and maintains the central content resource library and monitors / guides content for existing patients in the various countries
Engages with:
  • Medtronic customers, partners, employees, thought leaders and other stakeholders as appropriate to understand their needs and to produce relevant content. 
  • Patient marketing and education teams (EMEA central, in country and in other regions) to identify local needs and understand which content is created locally and to share new content, calendar, new resources etc.  
  • Agencies to create and localize the content packages. 
  • Utilizes various sources of data and analyzes information in order to assess and improve content relevant
Must Haves
  • BSc or BA or equivalent work experience
  • Excellent (native) verbal and written communication and editing skills in English in different styles / tones
  • Strong proven work experience as a Content Creator, copywriter or similar role
  • Experience in the design and development of content for consumers (products, wellbeing, services, psychology, nutrition, …) in a commercial or healthcare environment 
  • Experience with digital technologies and content management systems
  • Great research skills and ability to fact-check content pieces and to tailor to the audience / channel
  • Excellent interpersonal skills and the ability to work in cross functional teams and communicate effectively with medical and non-medical professionals at all levels and in an international environment 
  • Ability to operate and communicate within a matrix management structure
  • Presentation skills, skills to facilitate and moderate group discussions
  • Strategic, innovative & “outside-in” thinking
  • Flexibility to travel in EMEA region and stay away from home as necessary (up to 30%)
  • Highly motivated, focused and have the ability to self-manage
Nice to Haves
  • Experience in marketing or diabetes
Your Answer 
Is this the position you were waiting for? Then please apply directly via the apply button! 

About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.
We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. 
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. 
Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the 
future.

Founded in 1949 as a medical repair company, we're now among the world's largest medical technology, services and solutions companies, employing more than 86,000 people worldwide, serving physicians, hospitals and patients in over 155 countries. 
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your own career. Join us in our commitment to take healthcare Further, Together.

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The mission to improve access to healthcare globally is something we are all very proud to work hard toward achieving. Great people, fun atmosphere, big city salaries. The CEO is fantastic - he is a very clear communicator of the mission and is truly dedicating his life to achieving it.
Smart and committed coworkers. Mission driven. Good benefits. Good long term career opportunities. Company is large enough that you can always find interesting projects to work on.
Knowing that everyday your work helps to save lives makes it great place to work. Training on lean practices, quality and other. Excellent peers.

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