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Digital Campaign Specialist

📁
Marketing
📅
21000C5V Requisition #

Careers that Change Lives
Are you ready to play a key role in the transformation of the digital experience of our customers in the medical technology field ? Join us and manage our digital campaign projects to amplify our omnichannel presence and increase sales opportunities through targeted campaign 

 

A Day in the Life
    
We offer a position where you’ll be in charge of:

  • Manage demand generation campaigns with business teams in Western Europe and  countries
  • Be the expert with the marketing automation solution to 
  • Build segments to drive personalized mail and social media campaigns
  • Configure journey with call to actions to drive qualitative traffic to the digital touchpoints (web, e-commerce) and generate leads for sales
  • Run and measure the campaigns
  • Provide expertise to the business requesters to build omnichannel campaigns
  • Build template with the Digital Delivery Team (content designer and graphic designer)
  • Measure and report back the campaign and its effectiveness
  • Manage campaign analytics, draw insights and apply learnings to optimize acquisition, funnel conversion, and retention to develops insights into customer's digital behaviors
Must Haves
  • At least 3 years of experience working with a Marketing Automation platform (Eloqua or equivalent)
  • 5 years of experience in Marketing, which include Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
  • 6+ years of experience and a BA or BS in Computer Science or Digital Marketing 
  • Fluent in English
 
Nice to Haves
  • Working knowledge of HTML, CSS and JavaScript
  • Knowledge of Content Management System (e.g. Adobe Experience Manager)
  • Digital Analytics Solutions (e.g. Adobe & Google Analytics) and Salesforce.com

 

Additional info

Based: Milan/Italy

 

About Medtronic


Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.  We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

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