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Global Comms & Corp Marketing
19000D28 Requisition #



Careers that Change Lives

This position is responsible for supporting the content deployment related to the Medtronic digital channels for the Cranial regional BU and in the UK & Ireland region.

There is the possibility of remote working in this role  for up to 2 days per week.

A Day in the Life

·         The digital content specialist will work in close cooperation with EMEA Senior digital/social manager, the regional Cranial BU stakeholders and the UKI country stakeholders.

·         In accordance with approved plans,

·         Write or/deploy Cranial pan-European as well as UKI specific content (i.e. text, images, videos, etc…) in coordination with the stakeholders involved in the content review/approve/publish steps.

·         Publish and manage content on the corresponding digital channels though the web content management system (CMS).

·         Perform content assessments and develop a plan for adding new pages or sections on Medtronic country websites for Cranial specific content as well as Medtronic UK website.

·         Manage content sharing with other EMEA digital partners.

·         Support the deployment of promotion campaigns (eg, email marketing, Search Engine Marketing/Optimisation, etc…).

·         Serve in a consultative capacity with partners across all business units in the and countries.

·         Support the creation and interpretation of specific digital channels Key Performance Indicators reports based the regional templates.

·         Ensure the user experience is consistent and speaks the same voice across the country digital channels.

·         Provide enhancements suggestions based on performance of the digital channels.

·         Bring new ideas for increasing customer engagement and loyalty.

·         Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines.

Must Haves

·         University degree

·         Strong skills in digital content copywriting and digital content management and deployment.

·         Strong as a digital content author.

·         Experience in writing/managing content about health-related topics

·         Experience in digital promotional campaigns deployment and related platforms.

·         Experience in graphic content (photos, illustrations, etc. that make the site more attractive and easier to understand)

·         Strong knowledge of web content management system (Adobe AEM a must)

·         Experience with digital metrics and analytics.

·         Strong understanding of information architecture, user experience, digital marketing

·         Experience with site search, taxonomy, meta data, structured content, and SEO

·         Strong interpersonal and communication skills

·         Ability to understand and work within a matrix organisation

·         Ability to understand strategic positioning and put it in practice in the creative part of the job

·         Advanced Microsoft office tools knowledge

Your Answer

 Is this the position you were waiting for? Then please apply directly via the apply button! 

About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of  what technology, therapies and services can do to help alleviate pain, restore health and extend life.

We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team.

Let’s work together to address universal healthcare needs and improve patients’ lives.Help us shape the



Founded in 1949 as a medical repair company, we're now among the world's largest medical technology, services and solutions companies, employing more than 86,000 people worldwide, serving physicians, hospitals and patients in over 155 countries.
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your own career. Join us in our commitment to take healthcare Further, Together.

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The mission to improve access to healthcare globally is something we are all very proud to work hard toward achieving. Great people, fun atmosphere, big city salaries. The CEO is fantastic - he is a very clear communicator of the mission and is truly dedicating his life to achieving it.
Smart and committed coworkers. Mission driven. Good benefits. Good long term career opportunities. Company is large enough that you can always find interesting projects to work on.
Knowing that everyday your work helps to save lives makes it great place to work. Training on lean practices, quality and other. Excellent peers.


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