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Digital Marketing Strategist – Cardiac & Vascular Digital Hub EMEA

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Marketing
📅
200007JF Requisition #
Careers that Change Lives
Are you ready to play a key role in the transformation of the digital experience of our customers in the medical technology field ? Join us and guide our marketing teams to amplify our omnichannel presence and define the digital journey that best suit our customers

The Digital Strategist has extensive experience across the full range of digital marketing and communications strategies, technologies and approaches incl. Web, Marketing Automation, social media, mobile media, SEM, digital promotions, e-commerce, and digital content.

You must be strategically minded and possess the ability to use data and customer insights to make sound decisions about end-user experiences, channel optimization, digital content development and distribution, and ongoing optimization. You will also coach business units to help framing personas and effective customer journey to deliver the right message and service.

You can also manage the implementation of digital campaigns related to the omnichannel strategy, ensuring best in class execution and project management.

The Digital Strategist must have a proven enthusiasm for digital trends and innovation, combined with a sound understanding of consumers, emerging technologies and targeted marketing.

A Day in the Life

We offer a position where you’ll be in charge of:
• Define, develop and guide the implementation and optimization of innovative digital marketing and communications projects within various business units
• Design with the business stakeholders the optimized digital customer journeys different types of campaign (e.g. lead generation, e-commerce promotion, awareness, education, etc.)
• Support the business to develop personas in the context of the digital experience, customer journey map touchpoints through analytics data, user interviews and workshops
• Manage an editorial calendar, facilitate business units campaigns governance to ensure smooth campaign orchestration
• Work with the analytics team to develop appropriate measurement to continuously optimize active digital programs to achieve key performance indicators.
• Advise and consult on the generation, refinement, and distribution of high impact digital content in an integrated, omni-channel approach across all customer touch points.
• Map out how digital assets will be optimized for business results.
• Develop digital presence to increase business priorities such as
o Generate sales leads through personalized e-mail and social media campaigns
o Drive qualititative call to action on digital touchpoints to trigger online training
o Increase e-commerce traffic and conversion
• Measure, analyze and improve the conversion of the journeys through analytics
• Tech-Savyy to take into consideration the internal capabilities (tools, content, data)
• Work with the digital delivery team to build the outcomes on our digital touchpoints
Must Haves
• Have at least 5-10 years of digital marketing and communications experience; ideally at both an agency and client setting
• Bachelor’s Degree in marketing, business, technology, and/or related field of study
• Strong experience in digital advertising and demand generation activities. Experience with various digital marketing channels such as emailing, SEA, SEO, social media, programmatic, influence, etc.
• Experience in Analytics (preferably Adobe & Google Analytics) and campaign performance
• Understanding of UX/CX personalization, design and development for website and digital touchpoints
• Ability to manage creative and technical teams for asset conception and implementation (landing page, email, ads, etc.)
• Ability to repurpose content for various digital channels
• Adept at understanding how to leverage data to create meaningful insights (e.g. CRM Salesforce database)
• A thorough understanding of personas, customer journey maps, marketing segmentation, and rules-based communications to better serve the various audiences.
• Fluent in English

Nice to Haves
• Experience with marketing automation (e.g. Eloqua)
• Experience in Healthcare/Medtech sector
• Experience in Account Based Marketing
• Experience in Web Content Management Solution (e.g. Adobe,…)
• Experience in copy-writing ads for various digital marketing channels
• Experience in Design Thinking and Agile Metholodogy

About Medtronic
Together, we can change healthcare worldwide.
At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your career. Join us in our commitment to take healthcare Further, Together.

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The mission to improve access to healthcare globally is something we are all very proud to work hard toward achieving. Great people, fun atmosphere, big city salaries. The CEO is fantastic - he is a very clear communicator of the mission and is truly dedicating his life to achieving it.
Smart and committed coworkers. Mission driven. Good benefits. Good long term career opportunities. Company is large enough that you can always find interesting projects to work on.
Knowing that everyday your work helps to save lives makes it great place to work. Training on lean practices, quality and other. Excellent peers.

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