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Product Manager, Downstream (Lung Health)

📁
Marketing
📅
19000MYF Requisition #

Careers that Change Lives

The Minimally Invasive Therapies Group strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.


The US Downstream Product Manager is an essential member of the Lung Health Marketing team, reporting to the Director of Downstream Marketing.  The person will play a key role in creating and implementing effective marketing strategies and driving commercial execution, focusing on the sales readiness and customer communication.  The primary role is to be the US marketing lead, focusing on marketing campaigns, sales tool creation, competitive positioning, customer communications, and market analytics.

 
A Day in the Life
  • Be the primary story teller and content creator for the Lung Health portfolio, empowering the sales team to effectively message products to physicians and hospital decision makers.  Work with Global Marketing, Marketing Communications, Marketing Ops, Medical Education, and Sales to refine messaging and strategy.
  • Create and execute marketing campaigns, promotional strategies, and evidence dissemination strategies.  Identify customer segments and create targeting prioritization. 
  • Create competitive response and differentiation messaging and tools.  Work with Upstream Marketing to identify competitive gaps in product portfolio. 
  • Manage customer communications and touchpoints through sale force collateral, digital channels, and promotional and educational events.
  • Collaborate with Medical Education and Sales Leadership Council on content, material creation, education strategy for diverse sales force needs. 
  • Develop and manage relationships with physician consultants and KOLs for marketing engagement opportunities.
  • Provide society, trade show, and locally-hosted VIP programs support.  Utilize the opportunity at these events to gain customer mindshare through promotional messaging tools and event programs.
  • Track metrics and manage analytics measuring market trends and marketing effectiveness.
  • Manage resourcing, timelines and budgets associated with projects in areas of responsibility.
  • Travel approximately 30%, domestic. 

Must Have: Minimum Requirements
  • Bachelors degree required
  • Minimum of 4 years of marketing or sales experience, or advanced degree with a minimum of 2 years of marketing or sales experience

Nice to Have
  • MBA preferred
  • Medical device industry experience
  • Upstream marketing experience
  • Strong interpersonal skills
About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.  We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

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