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Product Manager, Upstream - Spine & Biologics

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Marketing
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19000F1M Requisition #
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Careers that Change Lives


As an Upstream Senior Product Specialist with Medtronic Spine & Biologics, you will work with a cross functional team to develop and launch procedural solutions that drive new Orthobiologic (allograft & synthetic) technologies, enhance and possibly create new procedures or therapies, and aid in increasing clinical and/or economic efficiencies for the customers we serve.  In this role you will work with upper management to shape the direction of our business through global procedural strategies within a given indication.   As a cross-functional contributor, you will work with different Regional Downstream Marketing across the globe, R&D, Regulatory, Clinical, Manufacturing, Supply Chain and other functional areas to identify key unmet needs, specifications, and value-added program solutions across the globe. 


A Day in the Life
  • Drive new global programs/projects from the development of the initial business case, evaluate project feasibility, and commercialization following Medtronic’s global commercialization process.
  • Conduct market, sales and financial analysis, including health economic value assessment for current and/or new markets, products and procedure opportunities. 
  • Work with the Market insights and analytics group, R&D and regional downstream marketing to develop market/product research plans to generate and confirm clinical needs and customer requirements. 
  • Work with Regional Downstream Marketing to both identify unmet downstream marketing needs and manage the launch and release of new products, markets and product claims (includes regional launch support, initial training, etc.)Identify and plan the Product Lifecycle evolution for the portfolio.
  • Provide global society trade show and locally hosted programs (i.e. CEP- customer experience program) support as needed.  Utilize the opportunity at these events to understand and confirm market and clinical research trends
  • Conduct competitive position analysis of company products/procedures and recommend product styling, quality changes, inventory allocation, and price structures. 
  • Ability to learn and understand technical aspects of procedures/therapies from basic science, anatomy and read published clinical articles and interpret results.
  • Develop marketing deliverables as defined by Medtronic’s global commercialization process such as Marketing Materials (i.e. surgical technique, patient brochures, etc.), Set Configurations, Inventory Approval Form, List Price Implementation, etc. 
  • Evaluate Reimbursement Strategies to align portfolio decisions.
  • Collaborate with key surgeons on development ideas, existing product improvements, and clinical data
  • Support sales force, internal, and external customers with product info, training, technical support, and field visits
  • Collect VOC and VOB for new and existing product lines
  • Manage day to day responsibilities for the assigned products in a Global capacity 
  • Travel up to 40% of the time, both domestic and international

General responsibilities may include the following and other duties may be assigned.

  • Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
  • Conducts competitive product analysis and market research of product consumer behavior and professional audience.
  • Determines the profitability and viability of new products or product enhancements.
  • Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
  • Works with other functions to finalize product specifications.
  • Provides advertising with core brand equity.
  • Serves as technical adviser, demonstrating products and troubleshooting product issues.
Must Have: Minimum Requirements
  • Bachelors degree required
  • Minimum of 4 years of relevant experience in marketing, engineering, clinical, science or technology, or advanced degree with a minimum of 2 years relevant experience
Nice to Have
  • Bachelor’s degree in Business, or Science, Technology, Engineering, Math or related field
  • MBA or other advanced Degree
  • Computer proficiency with Microsoft Word, Excel and PowerPoint experience desirable 
  • Ability to multi-task while working in a fast-paced environment
  • Strong oral and written communication and presentation skills: ability to convey complex information in a simple and effective manner
  • Ability to read and understand scientific publications such as journal articles and text book chapters
  • Knowledge of Orthopedics and/or Spine and the use of ortho biologic type technologies
  • Experience in an upstream marketing organization
  • Familiar with AATB standards

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.  We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

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