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Senior Marketing Specialist, Aortic, UK and Ireland

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Marketing
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19000EHY Requisition #
Careers that Change Lives

The lifesaving work of medical professionals inspires us. Through partnerships with medical communities around the globe, we create advances in medical devices, supplies products to improve lives. From reducing surgery time to accelerating healing, our breakthrough solutions are a vital part of daily healthcare delivery. Through progressive thinking and cutting-edge technologies, Medtronic is well positioned to lead the way in today's rapidly changing healthcare industry. As a global, $28+ billion healthcare products leader, we deliver outstanding results and innovative solutions for challenging problems.

A Day in the Life
  • Develop and execute marketing plan for UK and RoI for the Abdominal Aortic Aneurysm (AAA) Franchise that supports the delivery the short and medium term growth goals.
  • Develop and Execute the strategic plan for growing the Thoracic Aortic Aneurysm business in the UK and Ireland
  • Develop and execute UK & Ireland Customer Engagement Strategy to maximize the full Aneurysm portfolio offering to all relevant stakeholders
  • Own responsibility for all business analytics related to all key product lines within the Aneurysm portfolio including, Annual Operating Plan, Strategic forecasts, Segmentation, Supply planning and ongoing sales performance metrics.
  • Close working relationship with the Sales and Technical team is critical.
Key Tasks & Responsibilities
  • Drive National Implementation of Marketing Strategies and Initiatives
  • Develop and execute marketing plan for AAA that achieves short, medium and long-term market growth goals for the UK and Ireland business.
  • Manage the relationships with the key external stakeholders – NICE, Vascular Society etc
  • Maintain a vigorous competitive intelligence presence and strategy to maintain market leadership across the portfolio
  • Constantly be the voice of the customer and identify customer unmet needs. 
  • Understands different stakeholders needs and identifies innovative ways to engage with them
  • Lead all forms of Customer Engagement to maximize the AAA portfolio to the wider clinical stakeholders, to include KOL Management, Speaker events, Academia Programs, Non-clinical Buyer programs and Galway Initiatives.
  • Analyse clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging.
  • Build the TAA business within the UK and Ireland – focus on therapy development, support the sales team, prepare for new product launches, build KOL advocacy plans 
  • Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives.
  • Manage UK & Irish KOL database 
  • Coordinate and support market development activities as necessary (promotional campaigns, educational seminars etc).
  • Work with reimbursement, clinical and/or regulatory resources to define and implement clinical studies to support existing marketing activities (registries, ERPs and pivotal trials etc).
  • Work closely with BM to manage the customer spend 
  • Support the Sales Team with field days and customer visits. There is an expectation of minimum of 2 days per week customer facing. 
Cross-functional working with different internal stakeholders to drive team planning and promotional activities
  • Provide input in to AOP planning process and the development of management initiatives that maximize business results.
  • Attend quarterly European Sales & Marketing Councils with Business Manager to influence Strategic Direction across Europe (where relevant)
  • Work closely with APV Business Manager and Front Line Managers to manage and direct resource to maximize business results.
  • Build a close working environment with Health Economics and Access teams to develop effective strategies to support the TAA market growth.
  • Interface with several different business functions including SHQ Marketing, PR, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.
  • Regularly provide update on marketing activities and potential growth opportunities to wider management team.
Channel Communication between the European and UK Organizations 
  • Consistently and effectively communicate appropriate product, market, clinical, competitive information to local Sales and European Marketing organization in order to maximize sales results.
  • Work closely and effectively with the European and if needed, global, marketing organization, ensuring UK and Ireland are seen as the leaders in Marketing
  • Be responsible for co-ordinating all product training for the sales teams
  • Collaborate with APV Management team to Develop and Execute plans for quarterly sales meeting focusing on strategic priorities to drive the UK business.
Must Haves
  • BSc or Business related degree
  • Proven successful medical sales experience to physicians and administrative staff
  • Marketing experience
  • Good understanding of the NHS 
  • Experience working in either a theatre or Catheter lab environment
  • Proven strategic thinking and business acumen
Nice to Haves
  • Understanding of the Aortic Aneurysm market and disease area
  • Experience of Therapy development
Your Answer 
Is this the position you were waiting for? Then please apply directly via the apply button! 

About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of  what technology, therapies and services can do to help alleviate pain, restore health and extend life.

We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. 
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. 
Let’s work together to address universal healthcare needs and improve patients’ lives.Help us shape the  future.

Founded in 1949 as a medical repair company, we're now among the world's largest medical technology, services and solutions companies, employing more than 86,000 people worldwide, serving physicians, hospitals and patients in over 155 countries. 
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your own career. Join us in our commitment to take healthcare Further, Together.


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The mission to improve access to healthcare globally is something we are all very proud to work hard toward achieving. Great people, fun atmosphere, big city salaries. The CEO is fantastic - he is a very clear communicator of the mission and is truly dedicating his life to achieving it.
Smart and committed coworkers. Mission driven. Good benefits. Good long term career opportunities. Company is large enough that you can always find interesting projects to work on.
Knowing that everyday your work helps to save lives makes it great place to work. Training on lean practices, quality and other. Excellent peers.

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