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Sr. Upstream Product Marketing Manager - Global, Lung Health

📁
Marketing
📅
19000MAH Requisition #

Careers that Change Lives

The Minimally Invasive Therapies Group strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.


The Sr. Upstream Product Marketing Manager maintains responsibility for all aspects of pre-commercial product and market development including, but not limited to, market landscaping and sizing, reimbursement, revenue modelling, voice of customer market research, and launch support. You will develop opportunity assessments, determine strategy and pipeline investment recommendations, as well as have ownership of all marketing deliverables throughout the early phases of the product development process, leading up to transition to the CRM commercial marketing team. This position will require strong focus on business strategy, global portfolio strategy, and financial modeling as well as voice of stakeholder activities, product definition, program scope, and commercialization timing to optimize return on investment. Internally, the Upstream Product Manager will partner closely with R&D, Clinical Research and Product Development to ensure alignment between customer needs, product design and evidence collection. 


A Day in the Life

Product Development

  • Creates, communicates and gains approval for annual marketing plan; implements and adjusts accordingly
  • Provides marketing leadership on product development teams
  • Develops customer requirements and product claims
  • Processes new product ideas delegated from Physicians and Market analysis
 

Product Market Research and Analysis

  • Develops customer needs analysis, opportunity assessments, and competitive analysis
  • Analyzes complex interrelated market data and draws conclusions regarding future opportunities
  • Develops and modifies forecast based on market knowledge and analysis to identify key trends and investment opportunities
  • Guides product concept, scope, commercial timing, and associated financial trade-offs to optimize business value
  • Define customer value propositions (clinical and economic) supporting respective programs
  • Builds and leverages strong global Voice of the Stakeholder and Key Opinion Leader (KOL) partnerships for feedback related to user needs, product strategy, evidence development, and publication plans.
  • Identifies market research needs, elicits stakeholder inputs by creating and conducting multiple customer feedback methodologies targeted but not limited to: patients, Medtronic field staff, clinicians, and hospital administrators.
  • Partners with and provides commercial direction to Clinical, Regulatory, Engineering, Operations, Research, and other critical functions in product development.  
  • Contributes to the annual strategic planning process
  • Develops and delivers executive-level presentations to Medtronic leadership and customers.
  • Exercises superior judgment in planning, organizing and executing work; monitors performance and reports program status.
  • Travels domestically and internationally in support of customer engagements and internal Medtronic activities up to 30% of time. 
 

Leadership, Accountability and Team Building

  • Provides consistent and objective market information for new product and acquisition teams
  • Builds teamwork within department and across functions


Must Have: Minimum Requirements
  • Bachelor’s degree required
  • Minimum of 7 years of experience including marketing experience, or advanced degree with a minimum of 5 years of Marketing, R&D, or sales experience.
Nice to Have: 
  • Experience in marketing planning, budget management, product launches, team leadership
  • Awareness and working knowledge of market-based trends in disease management and ongoing healthcare trends in global market
  • Broad based working knowledge of product and clinical applications
  • Willing to travel (20-30%)
  • US and International experience desired
  • Software Medical device sales and/or marketing experience; strategic planning experience a plus 
Skills
  • Communicates effectively with medical and research professionals, external and internal clients
  • Superior written and oral communication skills
  • Ability to work with others on project teams to solve problems, develop initiatives and complete requirements for achieving objectives
  • Understands anatomical and physiological basis for product applications
About Medtronic


Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.  We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

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